Levi Strauss & Co. draws on its history to take a stand on guns

Anne Field

Levi Strauss & Co., a clothing company, quietly announces its measures to address gun safety in the US.

The apparel company has announced measures to address gun safety, quietly.

Through an opinion piece on in September, Chip Bergh, the CEO of Levi Strauss & Co., made an announcement about his company's iconic 175-year-old blue jeans brand. In light of the February 14 killing of 17 students and staff members at the Marjory Stoneman Douglas High School in Parkland, Fla., Levi's was releasing a three-part plan to address gun violence in the U.S.

"As business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that...

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