Is AI the future of B2B marketing?

Artificial intelligence and machine learning may be the industry’s next great hope and will play an increasingly transformative role in reshaping B2B marketing in three key areas.

Artificial intelligence (Al) has been the darling of movie directors and science-fiction writers for years, often cast as an ominous force presenting an existential threat to humanity. Indeed, there is still widespread debate, especially among philosophers, about what Al will ultimately mean for the human race. But the reality is that Al is already being put to useful work in all kinds of applications, including B2B marketing.

Al and machine learning (ML) are two terms sometimes used interchangeably, but they are not the same thing. Al encompasses multiple fields such as image processing, cognitive science, neural networks, and more. Its...

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