Integration over interruption: Product placement is booming

Outlining the five ways product placement in TV shows can best work in an age of shifting viewing behavior.

Product placement in TV shows is booming in an age of shifting viewing behavior.

When The Hershey Company brand Reese's Pieces was featured in the 1982 hit film E.T., sending sales soaring, the use of product placement in movies and TV shifted into high gear. Who could forget the association of Aston Martin with James Bond, or Nike with Forrest Gump?

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