Inside Information

Reports results from the ANA Procurement Survey, which investigated how advertisers procure or buy agency services and how agency performance is monitored (what metrics are used).

ANA Procurement Survey Overview

This benchmarking survey was fielded with the primary goals of better understanding:

  • ANA members' involvement of procurement functions with advertising and/or other integrated marketing communications activities.

  • Metrics/processes used to monitor agency performance in planning and buying.

  • Media.

  • Metrics/processes used to monitor agency performance in general particularly.

  • Those that are tied to incentive compensation.

  • Involvement with online auctions related to advertising and / or other integrated....

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