Increasing ABM Adoption: Sales/marketing allignment at the heart of account-based marketing success

This article discusses why increasing ABM adoption among B-to-B marketing is beneficial and why a better sales–marketing dynamic is essential.

Account-based marketing (ABM) has been embraced by many B-to-B companies as the most effective marketing solution for an increasingly digital age. But even as a proven driver of higher revenue, ABM has yet to gain widespread adoption among B-to-B bra

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