As far as news coverage of emerging trends in marketing go, this one was exceptional: "New Report Cites Skyrocketing Growth of Internal Agencies," the Ad Age headline shouted, while Adweekweighed in with, "ANA Report: In-Housing Agency Work Is Accelerating."...
In house agencies are growing more popular
A new ANA survey looked at the increasing challenge facing traditional agencies as marketers move more work in-house.
