Identifying circulation criteria

Argues that circulation data, the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.

Identifying Circulation Criteria

Mike LaveryAudit Bureau of Circulations (ABC)

Circulation. The word itself suggests the lifeblood or essence of something; an ability to deliver critical resources to key segments of any functioning system. Certainly, the...

Not a subscriber?

Schedule your live demo with our team today