Identifying circulation criteria

Mike Lavery

Argues that circulation data, the traditional currency metric for newspapers and magazines, has not been outdated by a changing media landscape.

Magazine effectiveness
Newspaper effectiveness
United States
Strategy

Identifying Circulation Criteria

Mike LaveryAudit Bureau of Circulations (ABC)

Circulation. The word itself suggests the lifeblood or essence of something; an ability to deliver critical resources to key segments of any functioning system. Certainly, the...

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