How the World Surf League uses content marketing

Anne Field

World Surf League (WSL), the governing body for professional surfers, uses content marketing to engage an authentic US audience around its brand.

How the World Surf League uses content to create a unique community around its brand.

For avid surfing fans and the merely curious alike, there's a lot to see on the World Surf League's (WSL) website and app. Fans of American Courtney Conlogue, for example, can view a one-minute video Q&A with the two-time World Title runner-up. Those who enjoy participating in a fantasy surfing league can visit to check on their lineup. Or if there's an event going on in, say, Tahiti, users can receive notifications of when the action starts, watch highlights, and even live-stream the...

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