In a world where digital advertising has arguably become the norm, outdoor media is not immune to its pervasiveness. Digital signage continues to take up more places and spaces with its many shapes and sizes, from large billboards at major intersections to smaller screens on grocery store shelves, at gas and electric car refueling stations, and even gym treadmills. Because of the wide variety of environments and the novelty of the medium, digital out-of-home (DOOH) potentially can be an intimidating channel when it comes to building effective creative.
But this doesn't have to feel as imposing a...