How experiential marketing is evolving

Anheuser-Busch has long relied on experiential marketing to strengthen consumer connections with its brands, yet the COVID-19 pandemic has halted in-person gatherings altogether and forced companies like Anheuser-Busch to adapt their approach to experiential marketing.

Anheuser-Busch has long relied on experiential marketing to strengthen consumer connections with its brands, which include Budweiser, Michelob, and Stella Artois. Beyond massive events like the Bud Light Super Bowl Music Fest, Anheuser-Busch has rece

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