How coronavirus has reshaped the fitness industry

Emma Phipps

As with many changes wrought by the pandemic, including remote work and telemedicine, the move to increased digital offerings could be a vital part of a brand's success in 2021 and beyond.

When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands quickly had to adapt digital technology like apps and livestreams to meet customers in a new setting — their living rooms.

Dan Page Collection/theispot.com

Even as in-person fitness classes and gyms reopen, those who choose to return will find that a year of pandemic-induced closures has left the fitness industry changed. Indeed, eMarketer...

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