When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront,...
How coronavirus has reshaped the fitness industry
As with many changes wrought by the pandemic, including remote work and telemedicine, the move to increased digital offerings could be a vital part of a brand's success in 2021 and beyond.
