Help wanted: Recruiting B2B talent

Christopher Hosford

Attracting and hiring top B2B marketing talent is a sizeable challenge but some industry leaders are attacking it head on in the US.

Attracting and hiring top B2B marketing talent is a sizable challenge but one industry leaders are attacking head on.

Filling the top of the sales funnel with a steady stream of leads presents a whole host of challenges for harried business marketers, but there is another vital pipeline in desperate need of feeding: great marketing talent.

The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. "When it comes to awareness and what people's personal objectives are, there's definitely a marketing talent disconnect," says Elliot Lum, SVP of talent strategy and program initiatives...

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