Heard in the (Online) Halls

In billions of chats, blogs, e-mails, and social networks, consumers are leading a massive global conversation about businesses.

Heard in the (Online) Halls

Deborah BothunPricewaterhouseCoopers Digital Convergence initiative

Imagine turning on your computer Monday morning and immediately gaining deep insight into the real-time needs, behaviors, and intentions of your customers. With the click of a mouse, you know what they want, what they don't want, and what they plan to buy.

That day is coming.

In billions of chats, blogs, e-mails, and social networks, consumers are leading a massive global conversation about your business. The speed and ease of technology allows customers to instantly share information and opinions about products, services, and companies across an entire...

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