Heard in the (Online) Halls

Deborah Bothun

In billions of chats, blogs, e-mails, and social networks, consumers are leading a massive global conversation about businesses.

Driving innovation
Social media effectiveness
United States
Strategy

Heard in the (Online) Halls

Deborah BothunPricewaterhouseCoopers Digital Convergence initiative

Imagine turning onyour computer Monday morning and immediately gaining deep insight into the real-time needs, behaviors, and intentions of your customers. With...

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