Heard in the (Online) Halls
Deborah BothunPricewaterhouseCoopers Digital Convergence initiative
Imagine turning on your computer Monday morning and immediately gaining deep insight into the real-time needs, behaviors, and intentions of your customers. With the click of a mouse, you know what they want, what they don't want, and what they plan to buy.
That day is coming.
In billions of chats, blogs, e-mails, and social networks, consumers are leading a massive global conversation about your business. The speed and ease of technology allows customers to instantly share information and opinions about products, services, and companies across an entire...