Handicapping the race for political advertising in 2020

The 2020 presidential race is shaping up to be a record year for political ad spending – and digital is poised to land a larger share of that spending.

The 2020 presidential race is shaping up to be a record year for political ad spending — and digital is poised to land a larger share of that spending. Democrats are fired up (with more than 20 Dems running for president), President Trump is aiming to bank a billion dollars for his reelection effort, and campaign managers conditioned by digital media will be in charge of many campaigns.