Growth: Defy and Deliver
Rob O'Regan
The Masters of Marketing share their secrets for forging a new post-recession path, driving growth, and delivering results in an extremely challenging marketplace
Now that the worst is over (knock on wood), what have you learned?
What lessons can be drawn from the worst financial crisis of our generation? And how can you use those lessons to chart a new course through what feels like virgin territory? Because one thing is certain: The old marketing models don't fit quite so well anymore. The rear-view-mirror approach to budgeting and resource allocation — never a sound...