Global Marketing to a Domestic Audience

Bill Georges

The author discusses the 'global' marketing concept in the context of a multi-cultural society such as the USA.

Global Marketing to a Domestic Audience

A look at the important role of in-language television

Bill Georges International Channel Networks

In the United States, we take pride in being known as the melting pot of the world. However, when it comes to marketing, the approach is all too often anything but diverse. Advertisers now realize the importance of marketing to African Americans and Hispanic audiences. But many cultures, including Asian Americans, continue to be neglected. So why would the fastest growing population in the U.S. (expected to triple in size by 2050 to over 34 million) be such a...

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