Getting creative: Is spec-work worth the trouble?

This article tells the story of the growing number of creative agencies that are refusing to offer creative speculation when pitching for new business.

Getting creative: Is spec-work worth the trouble?

Urey Onuoha

In 2011, Zak Mroueh made a decision that could best be described as risky for his then three-year-old creative agency. After losing out on a potential client based on logistical issues, desp

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