Get on the DAM train: Effectively managing your digital marketing assets is a must in the digital age

Chuck Kapelke

This article looks at how to effectively manage digital marketing assets and why organisation is key in the digital age.

Marketers today have access to a mind-blowing array of tools to create photos, videos, and other content assets — and endless channels to beam them all around the world. But staying on top of the all-important task of organizing all those pretty pixels can quickly become overwhelming.

"Some companies are significantly more mature than others when it comes to managing their assets," says Nick Barber, an analyst at Forrester Research. "A lot of digital asset management vendors are shifting to the cloud because we know that it can scale easier, it can support more assets, and it's easier to roll...

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