Full speed ahead

Real-time information can help advertisers make changes to campaigns on the fly, respond quickly to changes in the market, and produce a more accurate reflection of ROI.

Full speed ahead

John Patrick Pullen

From cars that parallel park themselves to vacuum cleaners that search out dirt on their own, automation is making the world easier to navigate. But as most marketers would undoubtedly agree, real-time automated business processes, an innovation that has changed the way most companies operate, have been slow to transform the advertising and marketing industry. That's about to change. Thanks to a wave of real-time decision management solutions, marketers now have the ability to not only streamline everything from project management to media buying but also change directions at a moment's notice.

Although the...

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