From Goldfish to Goldmine
How brand building grew a popular snack item from $50 million to $300 million.
Geralyn BreigPepperidge Farm, Inc
A former colleague of mine delights in emailing me copies of articles that proclaim the decline of brands,...
From Goldfish to Goldmine
This paper discusses the keys to a brand's success via the story of Goldfish (crackers) from Pepperidge Farm.
