Fraudsters, liars and cheats: The fraud-related danger marketers face in the digital age and what's being done to squash it

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Fraudsters, liars and cheats: The fraud-related danger marketers face in the digital age and what's being done to squash it

Michael J. McDermott

For most marketers, digital fraud is something like a buzzing hornet in a busy room. It's distracting, you

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