For nonprofits, storytelling is key to standing out

Examines the use of stories to engage people with the causes of nonprofits, and how stories’ impact increases with consistency and time.

Aman sits in the driver's seat of a parked car, violently yelling into his phone. His words are angry and vitriolic. Directly behind him sits another man, equally as angry, repeating everything he says and does. When the driver slams his fist into the window, the passenger does the same.

The scene, part of the spot Phone Call," can be difficult to watch, and the ending is just as disturbing: As the camera pans around the car to focus on the passenger, the man is replaced by a frightened little boy listening to his father screaming at his...

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