Focus on growth

This article provides a preview to the ANA Masters of Marketing, and is based around insights from industry leaders on the key challenges facing modern brands and their owners.

Focus on growth

In today's economic environment, it's critical for marketers to come up with new strategies and ideas to drive growth. This year's ANA Annual Conference - The Masters of Marketing - will showcase the industry leaders who are driving growth to deliver real results and grow brand equity.

The ANA Annual Conference is the premier event for senior marketers and chief marketing officers. The conference offers an opportunity to learn from and engage with the leaders of the industry, the masters, as they build brands, leverage the expanding array of media, make marketing more accountable, and improve...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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