Focus on Advocacy: Firm and Vigilant

An analysis of the ANA's efforts to protect advertisers' rights over the years. Events discussed include the fight against legislation and regulation on food ads targeting children.

Focus on Advocacy: Firm and Vigilant

Dan Jaffe and Douglas J. Wood

From children's advertising to taxes to e-commerce, the ANA has a long history of protecting the rights of advertisers By Dan Jaffe and Douglas J. Wood

Children's Advertising is Banned.Marketing expenses are amortized rather than fully deducted each year as business expenses. Ads for foods containing "high" levels of fat and sugar bear health warnings similar to those on tobacco products. Online sales communications to consumers require their explicit permission. All pop-up ads are prohibited. The First Amendment no longer applies to commercial speech....

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