Five digital advertising predictions for 2018

Provides marketers with five digital advertising predictions for 2018, including the anticipated continued growth of programmatic.

It's been quite a year in digital advertising. Over the past 12 months the industry has addressed transparency issues with newfound determination and seen the launching of industrywide initiatives like the ads.txt project to help wipe out the scourge of ad fraud. Platforms and publishers have begun making their inventory available for programmatic buying across new channels and devices, giving advertisers more control, deeper measurement, and added efficiency in their digital campaigns. The result is a digital advertising ecosystem that's getting healthier by the day.

Looking ahead to 2018, one can only assume that programmatic advertising will continue to grow...

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