Five ways to brace for 5G

Details how 5G will affect marketers and the five ways that they can prepare for it.

No alphanumeric has generated more buzz in recent years than "5G," the abbreviation for the fifth-generation cellular standard that is slowly but surely coming online in cities throughout the world. Once implemented, 5G networks promise to deliver a dramatic increase in data speeds, reduced latency (the lag between user action and server response), and mind-blowing capacity to manage connectivity for billions of devices across the internet of things (IoT) — all of which will have serious implications for marketers. For now, there's a major onus on marketers to separate the rhetoric from the reality when it comes to 5G development....

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