No alphanumeric has generated more buzz in recent years than "5G," the abbreviation for the fifth-generation cellular standard that is slowly but surely coming online in cities throughout the world. Once implemented, 5G networks promise to deliver a dramatic increase in data speeds, reduced latency (the lag between user action and server response), and mind-blowing capacity to manage connectivity for billions of devices across the internet of things (IoT) — all of which will have serious implications for marketers. For now, there's a major onus on marketers to separate the rhetoric from the reality when it comes to 5G development....
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