Five tips for B2B podcasting success

Christopher Hosford

Outlining five tips for successful podcasting, which helps relationship building and extending thought leadership.

Leverage this increasingly popular channel for relationship-building and extending thought leadership.

Of all the marketing channels available to B2B marketers, podcasting might not be the first that comes to mind. But given its growing popularity, and enormous versatility in fueling a content marketing program, it's one that marketers should take a closer look at.

In 2018, 44 percent of the American population listened to podcasts, up from 40 percent in 2017 and 36 percent in 2016, according to the Infinite Dial 2018 reportconducted by Edison Research and Triton Digital. The poll of 2,000 respondents also found that 26...

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