Finding the right partner: Guidelines for agency search

For marketers, the process of finding the right agency can be complex and time-consuming. Equally, agencies may find it unnerving and have no protection against their pitched ideas being used without compensation.

Finding the right partner: Guidelines for agency search

Chuck Kapelke

For marketers, the process of finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right par

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