Facebook woos B-to-B marketers

Christopher Hosford

Details the key reasons why Facebook is the most popular platform among B-to-B marketers.

Facebook, originally focused on social sharing and consumer markets, shows every sign these days of becoming the social marketing channel of choice among business-to-business brands.

For the first time, Facebook has surpassed LinkedIn as B-to-B's most-used social channel, according to the 2017 Social Media Marketing Industry Report" by Social Media Examiner. The firm's ninth annual survey, based on responses from 5,700 B-to-B marketers, found that 43 percent of respondents viewed Facebook as their most important social channel, followed by LinkedIn (37 percent) and Twitter (12 percent).

"Four years ago most of what we did on social was creating...

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