Expecting More From the Internet
How to use the new media to create new relationships
Jeffrey S. Bull LifeServ Corporation
The idea of using demographics to target marketing messages is an old one. However, with the expanding importance of the Internet and technology, marketers must wade through an ever-expanding assortment of options, all claiming the ability to reach the one-to-one marketing holy grail. While the potential of these new media outlets to increase marketers' ability to refine their targeting methods exists, it is clear that the Internet has yet to effectively capitalize on this potential. As it now stands,...