Expecting More From Marketing The Internet

The author discusses targeting on the Internet and describes LifeServ's 'InLine Marketing' - a proprietary service to designed to reach consumers at critical life stages.

Expecting More From the Internet

How to use the new media to create new relationships

Jeffrey S. Bull LifeServ Corporation

The idea of using demographics to target marketing messages is an old one. However, with the expanding importance of the Internet and technology, marketers must wade through an ever-expanding assortment of options, all claiming the ability to reach the one-to-one marketing holy grail. While the potential of these new media outlets to increase marketers' ability to refine their targeting methods exists, it is clear that the Internet has yet to effectively capitalize on this potential. As it now stands,...

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