Evaluating the market potential of public agency-marketing services holding companies

Lauren Rich Fine

An investment company discusses the performance and future prospects of the major marketing services holding companies: Omnicom, WPP, Interpublic, Publicis, Havas and Grey.

Evaluating the Market Potential of Public Agency/Marketing Services Holding Companies

Lauren Rich FineMerrill Lynch & Co., Inc.

Too cyclical. Not cyclical enough. Great growth model. No operating leverage. Thus are the split personalities of the agency/marketing services holding companies' stocks. The stocks are controversial and are subject to much scrutiny within the industry, as well. Ultimately, the question we are being asked is whether these companies have the same growth characteristics as they did in the past, when they entered the market with much fanfare and optimism. Now, the concern is: can they generate above average growth?

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