Evaluating the market potential of public agency-marketing services holding companies

Lauren Rich Fine

An investment company discusses the performance and future prospects of the major marketing services holding companies: Omnicom, WPP, Interpublic, Publicis, Havas and Grey.

Agency models & structures
Auditing & evaluating agencies
United States

Evaluating the Market Potential of Public Agency/Marketing Services Holding Companies

Lauren Rich FineMerrill Lynch & Co., Inc.

Too cyclical. Not cyclical enough. Great growth model. No operating leverage. Thus are the split personalities of the agency/marketing...

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