There's no denying U.S. Hispanics are an economic powerhouse. According to the Selig Center for Economic Growth, Hispanics in the U.S. represent more than $1.4 trillion in annual spending power.
Amazon jumped on this opportunity last year by launching a Spanish-language version of its site to engage the avid Hispanic online shopper. However, few companies are targeting this lucrative audience in the e-commerce space, even though Hispanics spent $14 billion online in Q1 2018, representing 15 percent of total online spending, according to the data research firm the NPD Group. This represents a huge opportunity for brands and retailers to grow and prosper with this burgeoning demographic.
To help, here's a data-fueled look at what appeals to Hispanics and what this valuable demographic looks for during the online retail path to purchase.
State of the e-Commerce State
U.S. Hispanics are the ultimate omnichannel shopper. Per NPD, both their offline and online buying visits are growing significantly more than those of non-Hispanics.