Encouraging “Provacateurship”
Barbara M. FordGlobal Advertising Kraft Foods
While the marriage analogy is often used to describe the client/agency relationship, I actually think that if it was a marriage, it would be easy. My husband and I don't...
Encouraging “Provacateurship”
Argues that the best relationship between a client and an advertising agency is one of constructive conflict, based on a strong foundation of mutual respect and trust.
