Changing the future course of something can be a daunting task under the best of circumstances. Attempting to alter a corporate process or way of working that affects hundreds of people, both inside a global organization and externally with strategic partners, can be virtually impossible. But that's the exact task InterContinental Hotels Group (IHG) set when founding its Agency Strategy and Operations team in its Atlanta office in 2018.
For Coleman Raymond, the chance to help tackle this difficult task seemed more like an opportunity.
"I saw a job posting for an Agency Strategy and Operations role at IHG and, to be honest, I had never heard of that function or role," Raymond recalls. "I had been considering going client-side, but I was worried that my lack of a master's degree would hold me back."
With a bachelor's degree from Washington and Lee University, Raymond began her career on the agency side of the industry with stints at BBDO in New York, as well as JWT and Mower in Atlanta. "I've had the privilege of working with clients like P&G, where I worked on brands like Gillette, Venus, and TAOS. I also worked on Pennzoil and with several B2B clients like GP Pro, WestRock, and Carestream Dental," she notes. "This role [at IHG] seemed like the perfect way into the client side of the industry, so I submitted my résumé, and the process went pretty smoothly from there."