Disk Integrity

The author discusses the role of the National Advertising Division (part of NARC, the advertising industry's self-regulatory body in the USA) - this is mainly to police competitive claims for truth and accuracy.

Disk Integrity

Sustaining the highest advertising standards

Gunnar Waldman,NAD/CARU/NARB

Okay, so you’ve completed a very successful branding campaign and everybody knows your name. Great! Now it’s time to put a little substance in your advertising. Let the world know what your product can do.