Creating 'KIDnections'

The author describes the problems and opportunities when marketing to children in the USA today.

Creating 'KIDnections':

Connecting with today's kids

Mindy Stockfield Cartoon Network

 

Close your eyes. Imagine you are nine years old again. Oh, come on. It can't be that hard. Let's think back to a typical Saturday morning. Okay, now I see that smile on your face. You got it: no school today. Today is your day. You run to the kitchen, grab that bowl of cereal, and head to the closest TV set you can find.

You turn the 'dial' to the channel that you know has your shows.... cartoons! Oh yeah...

And then you are interrupted by a...

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