Connecting with the MTV generation: Straddling the analog and digital worlds, generation X finds TV and print media just as appealing as online channels

Christopher Hosford

Marketers love to talk about personas, but perhaps the most overlooked attribute of personas may be purely demographic, age groups, particularly the forgotten generation of Gen X.

Marketers love to talk about personas, those ideal customer archetypes as revealed by online activities and other markers. But perhaps the most overlooked attribute of personas may be purely demographic: age groups.

When academics and the media discuss age, it's often baby boomers (born between 1946 and 1960) and millennials (1981 to 1995) who garner most of the attention, with the youngest gen Z cohort (born between the mid-1990s to early 2000s) starting to suck up more and more of the marketing oxygen.

Gen X, those born roughly between 1965 and 1980, is considered the forgotten generation, but one that...

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