Changing Times

This report from the President of the newly formed Syndicated Network Television Association outlines the four reasons for using syndicated TV in the USA - namely, program quality, targetability, reach and negotiating leverage.

Changing Times

A report from the President of the newly formed Syndicated Network Television Association

Allison BodenmannSNTA.

As we all know, over the last 20 years the broadcast landscape has changed dramatically. Just 10 years ago, the average household...

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