Change Is on the Way

This 2009 article discusses how marketers will be affected by the election of U.S. president Barack Obama, specifically, the prospect of tougher regulations on issues such as product placement and the tax deductability of advertising expenditure.

Change Is on the Way

Daniel L. Jaffe

The advertising community faces a broad agenda, including a number of serious challenges, as a new president and a new Congress settle in

The winds of change blew fiercely through Washington, D.C., last November. As a result, the advertising community is confronted with an extremely difficult political environment. It has been decades since our community has faced such a broad agenda of advertising issues.

President Barack Obama won a landslide victory and Democrats picked up additional seats and substantial control of the Senate and House of Representatives. For the first time in...

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