Celebrating the life of Geoffrey Frost
Ed Zander, Jim Stengel, Lee Daley, Pat Canavan, Bob Liodice and Rafael de Guzman
In this tribute to Geoffrey Frost, key figures from Motorola and the advertising industry at large look at his success in reinventing Motorola as both as an organisation and as a brand.
Celebrating the life of Geoffrey Frost
On November 17, 2005 Geoffrey Frost, Executive Vice President and Chief Marketing Officer of Motorola, Inc. died suddenly. Most readers of this magazine are by now familiar with his professional career. Geoffrey started...
