Can radio work for your brand? Yes, it can

Tammy Greenberg

Proves to marketers that radio can work for their brands by highlighting how the medium is successful through case studies from Coca-Cola, the soft drinks brand, and T-Mobile, a telecoms company.

Trusted, accountable, and results driven. These are attributes most brands, services, media, and, quite frankly, most people strive to achieve. They are also attributes most forms of media will promise. The question is: are they delivering on that promise?

Perhaps a more important question to ask is: when they do deliver on that promise, is the message resonating with today's discriminating, cynical, and demanding consumers across demographics, geographies, and actual behaviors?

Considering the vastness and complexity of today's media landscape with promotions, PR, and marketing overlapping, in addition to technology completely changing the way people listen, view, and interact with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands