Campbell's Soup: M'm! M'm! Good! Marketing

An analysis of the 150-year-old Campbell Soup brand. The brand has stayed consistent throughout its history in many ways - including its red-and-white packaging.

Campbell's Soup: M'm! M'm! Good! Marketing

Michael J. McDermott

While Campbell Soup's iconic tagline is currently on hiatus, it remains a part of the company's marketing DNA — and a bellwether of its overall strategy

T A TIME WHEN THE PACE OF CHANGE SEEMS TO BE CONSTANTLY ACCELERATING, MARKETERS HAVE TO BE MOREnimble and flexible than ever before. One of the many challenges that presents is finding ways to adapt on the fly while staying true to a brand's core value proposition. Campbell Soup Company is quite adept at that balancing act — and why shouldn't it be? After...

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