For more than a decade, computer technology leader Dell has been on the digital and social media forefront: it was an early pioneer in social listening; has run a successful corporate blog, Direct2Dell, since the mid-2000s; and encourages employees to share information about the company across social media platforms. Importantly, since 2011, it has also offered a voluntary training program on social media to its entire workforce.

In today's fast-paced world, where many employees get their news through their Facebook or Twitter feeds, internal social media efforts are essential, says Kristen Garvey, senior director of internal communications at Dell. She points out that after Dell's historic merger with EMC in 2016, the company's intranet and other internal social media tools served to help employees come together at what is now the largest privately-controlled technology company.

"Things move at such a rapid pace, so social helps us reach team members in real time to create an opportunity for two-way dialogue," Garvey says, adding that with 145,000 employees, everyone at Dell Technologies is a broadcaster, with smartphones, cameras, and video. "We need the right social media platforms and tools to effect communications today."