Bring your brand to life with event marketing

Explains how Blockbuster Entertainment Group handles event marketing. Includes a description of Project Greenlight, an independent movie competition.

Bring Your Brand to Life With Event Marketing

Ronne RockBlockbuster Entertainment Group

When it comes to maximizing event marketing dollars, experience counts.

Don't misinterpret. This doesn't mean you have to be an event marketing veteran to succeed. Rather, the key to high performance event marketing is establishing a relevant, authentic, value-added experience for your target consumer — an experience that reinforces brand attributes and delivers on a brand promise.

It is no longer enough to simply slap a logo on a banner, t-shirt, or on your event advertising. While this kind of media exposure is an important element that...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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