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Breaking News: best practices for winning earned media coverage from traditional and digital press
This paper aims to establish best practices for winning earned media, it being the most elusive type of coverage, that convey real stories and capitalise on personal relationships.
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By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
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