Brands need to bridge expanding gaps in customer experience

Chris Warren

Reveals the findings of a study conducted by CustomerBliss and Oracle that examines the current state of customer experience.

When Jeanne Bliss' father, Vincent Lombardo, retired from an over 40 year stint operating a Buster Brown shoe store in Des Plaines, Ill., he didn't have to wonder whether he had made an impact on the community. After so many years outfitting generations of children with comfortable and durable footwear, Lombardo had become such a pillar of the community that people flocked to express their appreciation on his last day at work. "He had become such a part of people's lives that there was a line of people three blocks long who wanted to say goodbye to him," Bliss says....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands