Brand Champions of Tomorrow

Don Sexton

Five short essays covering various aspects of brand development: email marketing, why brands deliver value, the appropriate strategy for reaching 'Generation Y', marketing to the Hispanic community, and why Apples' iPod is successful.

Brand equity & strength
Brand theories & ideas
Brand valuation
Ethnic & minority groups
Brand management
Managing across markets
Email marketing
United States
Strategy

Brand Champions Of Tomorrow

Don Sexton, Professor Of Marketing, Columbia University

Brandon Paine is completing his M.B.A. at Columbia University and is currently an account director and senior client partner at DoubleClick, Inc. He works with companies...

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