Brand Champions of Tomorrow: Degree branding: Above, Below and Beyond Branding

This article describes '360 degree branding' - a process that targets every internal and external stakeholder/constituency, and is thoroughly integrated into the company's overall business strategy.

Brand Champions of Tomorrow

Degree Branding: Above, Below and Beyond Branding

Jason Nomikos

Over the course of three decades, Jack Welch transformed a sleeping GE into one of the worlds most powerful brands by following a simple, yet profound strategic...