Best Practice: FAST Develops Voluntary Guidelines To Help Make Online Media Easier To Buy

Robin Webster

This article looks at FAST's sixteen 'best practice' recommendations to help make online media buying easier and more efficient (see also 72278).

Best Practice

FAST develops voluntary guidelines to help make online media easier to buy

Robin Webster ANA

True to its name, the FAST Forward Steering Committee and its sub-teams have been working rapidly toward a major goal: developing voluntary guidelines linked to four objectives critical to all those invested – and investing – in the burgeoning interactive media industry. As I discussed in the last issue of The Advertiser (October 1998), the four FAST objectives are :

  1. Ensuring consumer acceptance of online advertising, 
  2. Creating effective advertising models,
  3. Developing broadly accepted measurement practices and, ...

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