Best Practice: FAST Develops Voluntary Guidelines To Help Make Online Media Easier To Buy

This article looks at FAST's sixteen 'best practice' recommendations to help make online media buying easier and more efficient (see also 72278).

Best Practice

FAST develops voluntary guidelines to help make online media easier to buy

Robin Webster ANA

True to its name, the FAST Forward Steering Committee and its sub-teams have been working rapidly toward a major goal: developing voluntary guidelines...

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