Back to Basics and Ahead to the Future

Bill Bradley

The author provides a timely review of the basics of using the Internet as an advertising and marketing medium.

Back To Basics And Ahead To The Future

The keys to using the Internet effectively.

Bill Bradley Bristol-Myers Squibb

Over the past few years, it can be argued that the Internet has been the most talked about medium. It started with a simple banner on HotWired (remember that?) and has progressed to being a medium with a plethora of debatable topics. My approach to complex situations, such as the state of the Internet medium, is to start with the basics in order to apply a meaningful course of action. And yes, like many other industry veterans, I am guilty...

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